Jul 7

In recent years, viral marketing has proven itself as a viable and cost effective way to advertise a product with less investment than other media. Hollywood studios and Indie filmmakers alike have taken advantage of viral marketing with films such as The Dark Knight and District 9 with great success. One must wonder why video games in general have not used this tool, one that has proven to be so effective for film and television. Some gaming companies have attempted and have had some limited success with viral marketing, such as Bioshock’s website, somethinginthesea.com and Halo 2′s ilovebees.This{{/tag} helps explain it more. com, Directv packages Cincinnati, the former still being viewable. It can be argued that video games actually have a better medium through which to advertise viral marketing. A game can last a person for weeks while a movie is over in two hours or so. If a company can create a certain feel and anticipation with a website or a video that uses viral marketing, one would think that the effect of such advertising would last much longer just by the nature of video games in general. Recently, Resident Evil 6 has taken advantage of a viral campaign called nohopeleft.com a website with blog posts and accompanying videos. It seems that game makers have not quiet given up on Viral Marketing.

May 16

The gaming industry amounts to a multi-billion dollar industry on an annual basis. Millions of gamers in the United States alone purchase titles every year. For the average gamer, these titles are quite expensive, ranging from 39.99 to 59.99 brand new. Not everyone can afford to spend such money every time they want a new game. Gaming on a budget requires the use of various tactics.

Fortunately, plenty of money-saving options are available today. Gamers can utilize renting services like GameFly or Blockbuster Read the rest of this entry »

Mar 27

Everyone loves to have fun, and that is what playing video games is all about. Everyone can learn to enjoy video games; you just have to find the right video game for the person to get started on. The secret to having fun in a video game is to actually be somewhat good at the game you are playing or have an inherent ability to familiarize yourself with the game-play. No one likes to be stomped on when they are playing a game for the first time and Read the rest of this entry »

Sep 30

Whether it’s taking advantage of a half-off shoe sale or capitalizing on one of the great CLEAR 4G deals for wireless Internet, much of life is about seizing opportunities when they present themselves. If you wish to pursue a career in video game design and development, now is a great time to do so. While it is a very challenging field to break into, the payoff can be worth it.

Why?

The worldwide game industry is growing. Forbes.com reported that the industry is expected to reach 82 billion by 2017. Additionally, the number of computer software engineering jobs is also expected to see considerable growth over the next several years. This has a lot to do with the ever-changing landscape of video games. Games are no longer only played on traditional consoles like X-Box and Playstation. Now, they have reached smartphones, hand-held gaming devices and other smaller, more versatile platforms.

To become a video game designer, you not only need to like playing video games, but also know what makes a game good or bad. You must be patient, creative and have exceptional problem-solving skills. Additionally, you must be able to work at a fast pace, deliver results in pressure situations and be a team player.

Fortunately, more and more schools are beginning to offer programs to help prepare you for a career in video game design/development. Many of these schools are also web-based, making it convenient for you to learn the necessary material.

May 28

There are a number of factors that can go towards making a video game enjoyable, but the one aspect that can often set a game apart from the crowd is atmosphere. When done skillfully, a video game can draw gamers into its world and create a unique sense of immersion. Take the Resident Evil series, for example. Though shooter and action style games, in general, are nothing unique, what has set the Resident Evil games apart were the use of building tension and a sense of imminent danger. A subtle combination of tasteful music, believable Read the rest of this entry »

May 24

The media often blames violence in video games to kids playing Mature rated video games. According to a 2011 study by the Federal trade Commission, stores are much more sensitive of the ESRB ratings. Secret shoppers found that only 13 of the 13 to 16 year olds, who attempted to buy M-rated games, walked away with their purchase. In 2000, a similar study found 86 percent of underage kids scored adult themed games.

Does the improving recognition of ESRB ratings prove game rating actually work? The drastic improvement certainly proves Read the rest of this entry »

May 21

If you’re thinking about advertising your business on TV, you don’t want to just set up a commercial and hope for the best. Instead, you’re going to want to take your time and research your audience to ensure that you’re reaching the right people. If you’re asking yourself how you can reach these people, here are some tips that you can use in order to effectively reach them:

What do they want? The first thing that you want to ask yourself is what Read the rest of this entry »

May 19

Western game development and Eastern game development have historically been linked to different industries: PC games and console games. Eastern game development has traditionally dominated console games, which gave Western developers the opportunity to rise in the comparatively ignored industry of PC gaming.

With ports between consoles and PCs becoming more popular, the sharp line between the two industries has somewhat faded. Because of this, and the global nature of the industry, Western companies and Eastern companies are now playing on generally the same playing field. Want Read the rest of this entry »

May 18

In recent years, viral marketing has proven itself as a viable and cost effective way to advertise a product with less investment than other media. Hollywood studios and Indie filmmakers alike have taken advantage of viral marketing with films such as The Dark Knight and District 9 with great success.
One must wonder why video games in general have not used this tool, one that has proven to be so effective for film and television. Some gaming companies have attempted and have Read the rest of this entry »